Spire Associates

Analyze & Strategize

To transform data into actionable information, you have to identify the relevant data and understand what they mean. Strategy is the natural outcome of this understanding.

We provide:

Strategic Plan Development:
Through analysis, we identify your customer segments and their lifetime value. Then, based on our findings, we develop a concrete plan of action.


Spire's services and deliverables include:
	• Visioning session to ensure alignment on business objectives • 360° customer review to ensure those objectives remain relevant • Customer value analysis to determine your highest value targets • SWOT analysis to provide a balanced perspective • Segmentation strategy to leverage relevant implicit and explicit data • Customer lifecycle strategy to examine how to maximize lifetime value

Marketing Process Development:
All actions require metrics. Here we define a consistent, predictable and measurable process to build your business case and provide an objective means of measuring success.


Spire's services and deliverables include:
	• CRM game plan and business case on how to leverage CRM data on an ongoing basis • Success measure definition to establish objective metrics • Reporting process to ensure we capture the right data from each campaign

Sales and Marketing Program Specification:
We give you a detailed specification of the actual sales and marketing plans we'll be executing against.


Spire's services and deliverables include:
	• Planning workshops to align your team on goals • Program plan to specify all relevant elements of each marketing program • Marketing communications roadmap & calendar to ensure alignment on deadlines • Targeting and testing plan to optimize your message and offer • Campaign and program success measures to provide objective metrics