|
|
 |
|
|
 |
 |
 |
 |
|
Principal


Alina Sanchez, Managing Director, Los Angeles
 |
 |
 |
Alina brings to Spire 14 years of strategy, marketing and sales experience with companies that include AT&T, IBM, Microsoft, SBC, Sony, Verizon and Yahoo!
Most recently, Alina was a strategy consultant for Digital Impact, where she led marketing and analytics initiatives for Fortune 500 companies. She quickly established a reputation for generating dramatic results such as 10x increases in list growth and triple digit returns on investment (ROI). Alina continues to be a strong advocate of “customer experience marketing,” the science of using actual customer experiences to drive sales and revenue.
Prior to Digital Impact, Alina spent 11 years in a broad range of marketing and sales positions at AT&T and Verizon. She headed up Verizon’s Small Business Long Distance Marketing Acquisition unit, a $300 million division where she led the development and launch of products, promotions and partnerships. Under her marketing leadership, Verizon became the #2 provider in local markets ahead of MCI and Sprint.
|
|
|
|

© 2011 Spire Associates, Inc. All Rights Reserved
|
|
|

|