Principal Alina Sanchez, Managing Director, Los Angeles Alina brings to Spire 14 years of strategy, marketing and sales experience with companies that include AT&T, IBM, Microsoft, SBC, Sony, Verizon and Yahoo! Most recently, Alina was a strategy consultant for Digital Impact, where she led marketing and analytics initiatives for Fortune 500 companies. She quickly established a reputation for generating dramatic results such as 10x increases in list growth and triple digit returns on investment (ROI). Alina continues to be a strong advocate of “customer experience marketing,” the science of using actual customer experiences to drive sales and revenue. Prior to Digital Impact, Alina spent 11 years in a broad range of marketing and sales positions at AT&T and Verizon. She headed up Verizon’s Small Business Long Distance Marketing Acquisition unit, a $300 million division where she led the development and launch of products, promotions and partnerships. Under her marketing leadership, Verizon became the #2 provider in local markets – ahead of MCI and Sprint. © 2011 Spire Associates, Inc. All Rights Reserved