Services Overview Spire's services start by recognizing that your highest imperative is to create and drive highly effective marketing. We work collaboratively with your in-house marketing and IT teams – and with your outside vendors – to turn your CRM data into actionable information. Through project-based consulting, we analyze your customer data in order to create and execute targeted marketing campaigns that produce measurably improved results. Through workshops, we pass our knowledge and methods onto you and your team. A pillar of our practice is continuous improvement. Therefore, we always use the results of recent campaigns to design new ones that are even more effective. Our methodology has three stages. We can work with you on some or all of them: Analyze & Strategize First, we assess your data in light of your marketing and business objectives. Then, with our analyses in hand, we architect the optimal set of marketing and sales strategies, processes and programs that you need to surpass these objectives. Build & Execute Starting with these sales and marketing strategies, we develop comprehensive, tactical action plans. Next, we execute these plans. We manage the implementation details, while working to leverage and integrate existing client resources. Optimize We use actual results to continually refine your programs. This establishes a dependable feedback loop. To learn more about how we can help you use your CRM data to create marketing strategies and programs that work, visit  Analyze & Strategize, Build & Execute and Optimize or simply contact us at info@spire-associates.com. © 2006 Spire Associates, LLC. All Rights Reserved